Trademark Strategy & Registration Advisory

Within IFADE GROUP, Trademark Strategy & Registration Advisory focuses not only on trademark registration, but on building defensible brand assets through the right name, the right scope, and long-term protectability.

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—Sub-Focus Areas—

Trademark Search & Similarity Assessment

Assessment of trademark names and/or logos in terms of distinctiveness and similarity, identifying potential refusal or opposition risks at an early stage.

Trademark Name & Logo Strategy

Strategic evaluation of proposed trademark names and logos in relation to sector positioning, registrability, and long-term use.
(Design creation is not included; this is a strategic assessment.)

Filing Scope & Documentation Preparation

Strategic definition of goods and services classes, structuring trademark scope to avoid unnecessary risk or coverage gaps.

Trademark Filing & Registration Processes

Handling of trademark filing, prosecution, and registration procedures before TURKPATENT, with structured management of procedural risks throughout the process.

Trademark Monitoring & Similarity Watch

Ongoing monitoring of potentially conflicting trademark applications to support brand portfolio protection and early risk visibility.
(Provided under an annual monitoring engagement.)

Opposition & Observation Submissions

Advisory on preparing and submitting oppositions and observations in trademark application processes, including:
(i) appeals and submissions against decisions issued by the Re-Examination and Evaluation Board (YİDK) in relation to oppositions filed by us, and
(ii) responses and observations against oppositions filed by third parties against trademark applications submitted by us,

before TURKPATENT, based on trademark rights and similarity criteria.


Get In Touch

IIf you are considering an advisory engagement, please share a brief outline of your context or inquiry using the form below. Messages are reviewed carefully, and we aim to respond within 48 hours when relevant.